4 Game Changing Marketing Trends to Consider for 2021
Nov 27, 2020
A new year is just around the corner, which means it’s time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind:
- People Follow Brands to Learn What’s New. According to recent surveys, over 57% of consumers follow brands on social media to learn about new products and services and that influences the companies that they actually follow. This means that as you plan your content for 2021 make sure that you include updated news about your company and your hot new products and services. In fact, over 90% buy from those they follow on social media.
- Customer Service is Key. More and more people are turning to social media for customer support. In fact, it’s so important that nearly 50% of the consumers will unfollow a company because of bad customer support. People are watching how you react to others online, whether it’s answering simple questions, providing how-to tips, addressing complaints or other client issues. Not only are they looking at how you handle the situation, they also consider how quickly you respond, with nearly 80% expecting a response within 24 hours.
- Don’t Ignore Feed Suggestions. One of the fundamentals of online marketing is to choose a niche and build your marketing strategy around their specific needs. While this is still true, one of the most interesting statistics is that 45% of consumers actually rely on their feed suggestions to find new businesses to follow. If you want to grow your audience, consider thinking outside the box and look at similar industries that can use your products and services as well. Subtly make the connection through your social media posts and SEO strategies, and you may find yourself showing up as a suggestion.
- People Connect with Visual Content. Now more than ever, people prefer images and video content over text-only posts. In fact, about 68% of consumers will engage with posts with images and 50% will engage with video. By 2022, almost 85% of all internet traffic will come from video. If you haven’t embraced video as a key component of your marketing efforts, make 2021 the year that you do. Your audience will better connect with you and your company, and will help your business grow.
Keeping these four trends in mind as you create your marketing plan for 2021 will certainly give you a boost in growing your business. Wearable Imaging is always here to help you. Give us a call at 949-888-7837 or email us at firstname.lastname@example.org to set up a complimentary strategy session with our President, Robin Richter.
Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club! To get a copy, click here!