4 Reasons Why Promotional Products Are the Best Form Of Advertising For Your Business

  • Mar 26, 2021

When it comes to marketing and advertising your business, you want to make sure that you get the most bang for your buck. Even today, most companies focus on more traditional avenues of advertising – broadcast ads, digital ads, newspapers, magazines, direct mail pieces and more. Some businesses would include email marketing and text messaging in their advertising mix as well. All of these methods will get your message to your audience and bring about brand awareness, but did you know that using promotional products can have a bigger impact on your business than any of these other advertising methods combined? Here are 4 things to consider:

  1. Promotional Products Reach More People. Your main goal in advertising is to get people’s attention and to get your message out to reach your target audience, and to expose them to your brand. With promotional products, reach is measured by ownership (having the promotional product in your hand). With other methods of advertising, reach is measured by getting the right message to the right person at the right time. In other words, other advertising methods are constantly chasing their audience, rather than placing the message directly into their hands. This is clearly apparent in the statistics: 89% of consumers have received a promotional product within the last 6 months, compared to 61% who watch TV, listen to the radio, are on their smartphones or tablets, 73% who use social media or a search engine, and 49% who read magazines or newspapers. That means that approximately 9 out of 10 consumers own a promotional product, use it and are literally walking billboards for your business.
  2. Promotional Products Are Used Daily. Over 83% of people who have a promotional product use it on a daily basis. This means that your message has an opportunity to sink in over a longer period of time. In fact, over 50% will keep a product longer than a year, and 8 in 10 will pass it on to someone if they no longer need or want it. With other forms of advertising, your message is hit and miss – they may see it once and never again, or they may see it sporadically over time without the opportunity to absorb your message.
  3. Promotional Products Have A Higher Recall. One of the goals of advertising is to get people to remember you and your brand. When it comes to promotional products, approximately 90% of consumers are able to recall the brand associated with the product they received. This becomes remarkable, when compared with the recall for other advertising methods: 30% recall for TV/radio, and 20% for all others.
  4. Promotional Products Elicit Higher Positive Reactions. In advertising, you always want your audience to do something in response to your advertising efforts. That call to action can be simply to buy your product or service, or it can be to get them to engage in some other way with your brand. Once again, when it comes to getting consumers to purchase from you, 83% of consumers are more likely to purchase from a brand after receiving a promotional product, compared to less than 20% of consumers being influenced to purchase from all other forms of advertising.

One other interesting fact to consider is the reaction that people have to advertising itself. When we watch TV, chances are you change the channel during commercials (or fast forward through them). Most of us skip or ignore online advertisements, don’t open unsolicited emails, or even unsubscribe from email lists if we get annoyed by the ads. But when it comes to promotional products, we tend to hold onto them or pass them on rather than discarding them.

Given these facts - and knowing that promotional products can cost pennies for each time it is seen by someone – isn’t it time to take a closer look at how promotional products are a better use of your advertising dollars? Here at Wearable Imaging, we’re ready to help you choose the right product to promote your business. Give us a call at 949-888-7837 or email us at sales@wearableimaging.com to set up your complimentary 30-minute strategy session with our President, Robin Richter.

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