5 Marketing Strategies to Navigate Through the Holidays and COVID-19

  • Sep 25, 2020

The 2020 holiday season will be like no other. With many pandemic restrictions still in place, it’s time to rethink traditional marketing strategies for this holiday season that will not only support your current clients but will also attract new ones. Here are just a few things to keep in mind as your company prepares for the upcoming holiday season.


#1 Inventory and Shipping Concerns. We have already experienced massive issues with inventory availability and shipping delays. You will need to take these two main issues into account. If these are Holiday gifts you might want to change to a Thanksgiving gift and beat the rush!


#2 E-Commerce Will Dominate. This year, online sales have gone through the roof, and the holidays will continue that trend. Up to 30% of all holiday sales are predicted to be through digital channels this year. Plan now for the surge of activity: test your website to ensure it can handle the extra traffic, make improvements to your customer support structure to handle questions and issues, and build for a seamless overall customer experience.


#3 Earlier Holiday Season. As we’ve seen throughout the year, scarcity of certain products has made life a bit frustrating. Consumers are going to start purchasing holiday gifts earlier based on this scarcity mentality. In fact, Amazon has pushed its Prime Day back from July to October, and industry experts predict that it may “steal” up to 10% of Black Friday/Cyber Monday sales. Even though the official Prime Day date has yet to be announced, be prepared to take advantage of this event to increase your own sales.


#4 Social Media is Key. With a significant portion of online holiday sales this year, companies will have to focus their efforts at attracting new clients through social media and other digital marketing efforts. Hyper-local targeting will be key to success, especially for local small businesses. In addition, email marketing will play a significant role, as many will be looking for coupons, discounts and specials in their inboxes.


#5 Video Branding. Video will also be an important aspect of holiday marketing efforts this year. People are connecting more and more with brands through video and now is the time to build brand awareness and focus on how you can help your clients this holiday season. Connect with them on a personal level, acknowledge the difficulties of the year and what you are doing to make a difference.


This year has certainly been unpredictable, and the holiday season will continue that trend. Take the time to plan your marketing strategy now so that you are ready to meet the changing demands of your audience. Wearable Imaging is ready to provide you guidance with your marketing strategies. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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