7 Tips to Building and Maintaining Relationships Remotely
Are you experiencing the challenges that this new normal is providing? Working remotely from home is fast becoming the norm as we begin implementing strategies to stay safe and healthy during the coronavirus pandemic.
But doing so doesn’t have to mean that your contact with customers and potential customers has to come to a screeching halt. In fact, you should use this time to up your game and think outside the box. Because when everyone else drops out of site, you want to be strong in your customers’ memory for staying connected.
Here are 7 suggestions to help you keep in touch with your customers. PLEASE NOTE: Doing just one of these will boost your presence a notch … but one alone won’t leave a lasting impression. So look for ways where you can mix it up and combine ways.
- Call Them. One of the simplest (and usually most overlooked) way to stay in contact with your customers is to give them a call on the phone. It doesn’t need to be … and shouldn’t always be a sales call. It’s an opportunity to check in with them to see how they are doing, ask if there is anything you can do to help, and just connect. As we all practice social distancing, the simple act of reaching out and connecting will go a long way to building and maintaining strong relationships.
- Be Active on Social Media. If you haven’t been active on social media, now is your chance to build connections online. Social media allows you to build connection and deepen relationships. Use this opportunity to build stronger relationships while educating your customers, answering their questions and interacting with them.
- Use Video. Video is fast becoming the preferred method of communication. Whether you decide to create your own videos to post on your website or social media, use live streaming on Facebook or YouTube, FaceTime on your phone or even use video conferencing services like Zoom or GoToMeeting, video can increase that sense of connection like no other medium.
- Send a Thank You Note. Sending a thank you note sounds so simple, yet most of us don’t do it often enough. Take the time to write out (not type) a simple thank you to your customers and mail it to them. It will let them know how much you value their business and friendship.
- Start a Newsletter. Email marketing is another great way to stay in contact with everyone in your database. It allows people to read your updates when it’s good for them. Update them on the latest company and industry news as well as upcoming specials and even client stories. Add some fun into it to bring a bit of levity to the situation at hand.
- Ask for Feedback. If you are at a loss as to how to help your customers during these trying times, the best thing to do is ask your clients what additional services and offers you can provide to help them. It will not only show that you care about them as individuals, but it will also help you know what (and how) to meet their needs and grow your business at the same time.
- Send a Surprise Gift. This is my favorite tip. In fact, it’s why I built a business around this. Take time to recognize your best customers by sending them a gift. It doesn’t need to be expensive, but it should reflect you and your company and convey how much you appreciate them
Even though we are all practicing social distancing and most have had to start working from home, that doesn’t mean that the connection to customers and the outside world stops. If anything, this is the time to lead and lend a hand.
When we focus on how to really concentrate on building those relationships, we show up in ways that are both memorable and lasting. These 7 tips are a great place to start. Relationships have been the foundation to my strategy while building Wearable Imaging, and I want to help you grow your business through strong relationships as well.
Give me a call at 949.888.7837 or email me at email@example.com to set up your complimentary strategy session. Let me share with you some ideas on how to stay connected and grow your relationships.
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