Big Ideas for Marketing Your Small Business

  • Mar 5, 2021

Are you finding that some of your “tried and true” marketing efforts just aren’t working as well as they used to? Perhaps it’s time to think outside the box and explore some new options to attract new clients and get your brand noticed. Here are just a few ideas that could bring big results to your marketing efforts:

Sponsor Local Events. Whether it’s a sporting event or a charity event, many community organizations are always looking for sponsors. Sponsorships can be as simple as supporting the high school sports teams with an ad in their programs, to donating gifts for charity auctions or even volunteering at a community-wide event. These opportunities give you and your company’s brand visibility within the local community. At Wearable Imaging, we have partnered on many occasions with Alzheimer’s Orange County to sponsor their golf tournaments, gala events, and other activities in support of their fight against Alzheimer’s disease. We’ve also participated in other local events that have given us the opportunity to meet and interact with potential clients.

Host an Online Contest. It’s clear that digital marketing should play a major part in any marketing strategy, and one idea that is often overlooked is holding an online contest. Creating a simple giveaway is fairly straightforward on Facebook and Instagram, and it helps your marketing efforts in two big ways: (1) it creates buzz around your business, and (2) it increases engagement through user-generated content. You can have a photo or video contest for a gift card, ask people to send in their response to a specific question for a chance to win a prize and more.

Client Referral Program. One of the best promotions for any business is word-of-mouth, and a client referral program is a great way to encourage your current clients to get the word out. Their reward for referrals can be anything from a discount on their next purchase to gift cards, a promotional product, or something else that they will consider of value.
Host Your Own Event. Reward your best clients with a special event to honor them. It not only gives you the opportunity to connect personally with your clients, but it also makes them feel appreciated and valued.

Start a Texting Campaign. One of the latest trends in marketing is the use of text messaging to reach clients and potential clients. Whether it’s through their cell phones or apps like Facebook Messenger, texting has become an acceptable way to inform clients of new products or promotions that would be of interest.

These are just a few ways to kick-start your marketing efforts. Wearable Imaging is happy to help you create a strategy that suits your business. Give us a call at 949-888-7837 or email us at to set up your complimentary 30-minute strategy session.


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