Using Customer Profiles to Find the Perfect Promo Products

Jan 20

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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8 Graphic Design Mistakes to Avoid

Jan 6

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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6 Benefits of Customer Loyalty Programs

Dec 22, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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7 Ways to Instantly Make Your Website More User-Friendly

Oct 18, 2024

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

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5 Tips for Boosting Social Media Engagement

Jul 31, 2024

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Customer Experience + Branding: The Relationship Goals of Marketing

Jul 2, 2024

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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6 Helpful Tips to Address Unhappy Customers

Mar 23, 2024

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

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Decoration Methods, Simplified: Part II

Nov 18, 2023

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

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Generation Z vs. Millennials: What’s the Difference?

Nov 11, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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Your Graphic & Web Design Cheat Sheet

May 25, 2023

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 11, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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How to Work Smarter, Not Harder

Feb 27, 2023

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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Your Guide to Promotional Shirts

Jun 9, 2021

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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10 Tips on Making Your Promotional Product Order Stress-Free!

Apr 2, 2021

Ordering promotional products for the first time can seem daunting, yet it's actually a very simple process. These top 10 tips will help you navigate your first order, eliminate hassle and mistakes...

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5 Tips to Boost Your Productivity

Mar 12, 2021

Do you ever feel like you are always so busy but not getting a lot accomplished? Chances are you just need to make a few changes to the way you work to boost your daily productivity. Here are 5 way...

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Big Ideas for Marketing Your Small Business

Mar 5, 2021

Are you finding that some of your “tried and true” marketing efforts just aren't working as well as they used to? Perhaps it's time to think outside the box and explore some new options...

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4 Marketing Ideas to Stay Connected to Clients In 2021

Feb 12, 2021

One question which should constantly be on every business owner's mind is this: “How can I find more ways to successfully reach my clients?” This is especially important in today's &ldq...

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10 Fun Facts About the Power of Promotional Products

Dec 25, 2020

Promotional products can have the ability to play a powerful role in building your business and increasing brand awareness. In fact, the first promotional item in US history was a commemorative but...

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Set S.M.A.R.T.E.R. Goals for 2021

Dec 11, 2020

With the end of 2020 fast approaching, it's time to establish what you want to accomplish in the new year for your business. This year has taught us a lot about flexibility and being able to pivot ...

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4 Game Changing Marketing Trends to Consider for 2021

Nov 27, 2020

A new year is just around the corner, which means it's time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind: People F...

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4 Tips to Start Planning Your 2021 Strategy

Oct 23, 2020

Even though we still have 2 ½ months left in 2020, it's time to planning your strategy for growth in 2021. While the pandemic still makes the future unpredictable, there are a few things tha...

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How Promo Products Can Make a Lasting Impression

Oct 6, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Sep 21, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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5 Tips to Making A Good First Impression

Sep 18, 2020

We've all heard the saying, “you only get one chance to make a good impression”. The importance of making a good impression can't be emphasized enough, especially in business. That fi...

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5 Simple Tips to Organize and Run Effective Meetings

Sep 14, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

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5 Social Media Mistakes and How to Avoid Them

Sep 4, 2020

To be successful today, most businesses need to have some sort of presence on social media. Whether it's Facebook and Instagram or LinkedIn and Twitter, the fact of the matter is that your clients ...

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6 Tips to Help You Stay Motivated as an Entrepreneur

Aug 28, 2020

Let's face it. Running a business takes an enormous amount of energy and determination. When things are going well, it's easy to get excited about the direction our business is moving, and we look ...

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Branding 101: Let’s Talk Logos

Aug 23, 2020

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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6 Tips for Making the Most of Virtual Networking

Aug 21, 2020

Let's face it. For at least the near future in-person networking events and conferences are most likely not happening. The good news is that many of these events have gone virtual, which means that...

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5 Tips to Avoid These LinkedIn Marketing Mistakes

Aug 14, 2020

LinkedIn is a great platform for connecting and networking with others. In fact, there are over 690 million users and over 30 million companies represented on LinkedIn. It has also become one of th...

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10 Reasons Why Promotional Products Are One Of The Most Effective Forms of Advertising

Jul 31, 2020

If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a ...

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4 Steps to #Winning Social Media

Jul 25, 2020

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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4 Keys You Must Include In Your Marketing Strategy To Finish Strong In 2020

Jul 24, 2020

This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Prioriti...

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5 Keys to Building a Strong Branding Strategy

Jul 3, 2020

Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their di...

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How to Provide Stellar Customer Service

May 22, 2020

No matter what business you are in, providing outstanding customer service is one of the most powerful keys to your success. Just look at the stats. About 70% of customers will pay more money f...

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7 Ways to Support Small Businesses During COVID-19

May 15, 2020

While some states are still under a 'shelter-in-place' order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start to reope...

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Your Product Decorating Questions Answered: Decorator's Guide 101

May 7, 2020

You encounter promotional products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these branded products goes through an extensive design pro...

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Making Marketing a Priority During Coronavirus

Apr 24, 2020

When it comes to marketing your business, it isn't “business as usual” during the COVID-19 crisis. Marketing messages that have worked in the past may seem hollow or insensitive given ...

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6 Daily Productivity Tips for Success

Apr 17, 2020

Are you struggling to stay productive while working at home during the COVID-19 pandemic? It can be a challenge, especially if you have a house full of people all on different schedules or there a...

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Fundamental Tips for Successfully Working from Home

Apr 10, 2020

Let's face it. Working from home can be challenging in the best of circumstances. With the coronavirus pandemic in full swing, for many of us … it's no longer a choice – many of us n...

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The Secrets to Attracting Ideal Customers

Apr 9, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...

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8 Things You Can Do Right Now to Stay Productive

Apr 3, 2020

We have entered a time where there is a new normal. For many of us, the changes brought by COVID-19 are experienced as disruptive or challenging. For others of us, we're looking for ways to grow ...

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5 Ways to Boost Employee Morale

Apr 1, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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