Jan 20
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingJan 6
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingDec 22, 2024
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingOct 18, 2024
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingJul 31, 2024
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingJul 2, 2024
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingMar 23, 2024
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingNov 18, 2023
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue ReadingNov 11, 2023
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue ReadingMay 25, 2023
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingApr 11, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingFeb 27, 2023
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingJun 9, 2021
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingApr 2, 2021
Ordering promotional products for the first time can seem daunting, yet it's actually a very simple process. These top 10 tips will help you navigate your first order, eliminate hassle and mistakes...
Continue ReadingMar 12, 2021
Do you ever feel like you are always so busy but not getting a lot accomplished? Chances are you just need to make a few changes to the way you work to boost your daily productivity. Here are 5 way...
Continue ReadingMar 5, 2021
Are you finding that some of your “tried and true” marketing efforts just aren't working as well as they used to? Perhaps it's time to think outside the box and explore some new options...
Continue ReadingFeb 12, 2021
One question which should constantly be on every business owner's mind is this: “How can I find more ways to successfully reach my clients?” This is especially important in today's &ldq...
Continue ReadingDec 25, 2020
Promotional products can have the ability to play a powerful role in building your business and increasing brand awareness. In fact, the first promotional item in US history was a commemorative but...
Continue ReadingDec 11, 2020
With the end of 2020 fast approaching, it's time to establish what you want to accomplish in the new year for your business. This year has taught us a lot about flexibility and being able to pivot ...
Continue ReadingNov 27, 2020
A new year is just around the corner, which means it's time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind: People F...
Continue ReadingOct 23, 2020
Even though we still have 2 ½ months left in 2020, it's time to planning your strategy for growth in 2021. While the pandemic still makes the future unpredictable, there are a few things tha...
Continue ReadingOct 6, 2020
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingSep 21, 2020
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingSep 18, 2020
We've all heard the saying, “you only get one chance to make a good impression”. The importance of making a good impression can't be emphasized enough, especially in business. That fi...
Continue ReadingSep 14, 2020
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingSep 4, 2020
To be successful today, most businesses need to have some sort of presence on social media. Whether it's Facebook and Instagram or LinkedIn and Twitter, the fact of the matter is that your clients ...
Continue ReadingAug 28, 2020
Let's face it. Running a business takes an enormous amount of energy and determination. When things are going well, it's easy to get excited about the direction our business is moving, and we look ...
Continue ReadingAug 23, 2020
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingAug 21, 2020
Let's face it. For at least the near future in-person networking events and conferences are most likely not happening. The good news is that many of these events have gone virtual, which means that...
Continue ReadingAug 14, 2020
LinkedIn is a great platform for connecting and networking with others. In fact, there are over 690 million users and over 30 million companies represented on LinkedIn. It has also become one of th...
Continue ReadingJul 31, 2020
If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a ...
Continue ReadingJul 25, 2020
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingJul 24, 2020
This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Prioriti...
Continue ReadingJul 3, 2020
Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their di...
Continue ReadingMay 22, 2020
No matter what business you are in, providing outstanding customer service is one of the most powerful keys to your success. Just look at the stats. About 70% of customers will pay more money f...
Continue ReadingMay 15, 2020
While some states are still under a 'shelter-in-place' order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start to reope...
Continue ReadingMay 7, 2020
You encounter promotional products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these branded products goes through an extensive design pro...
Continue ReadingApr 24, 2020
When it comes to marketing your business, it isn't “business as usual” during the COVID-19 crisis. Marketing messages that have worked in the past may seem hollow or insensitive given ...
Continue ReadingApr 17, 2020
Are you struggling to stay productive while working at home during the COVID-19 pandemic? It can be a challenge, especially if you have a house full of people all on different schedules or there a...
Continue ReadingApr 10, 2020
Let's face it. Working from home can be challenging in the best of circumstances. With the coronavirus pandemic in full swing, for many of us … it's no longer a choice – many of us n...
Continue ReadingApr 9, 2020
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...
Continue ReadingApr 3, 2020
We have entered a time where there is a new normal. For many of us, the changes brought by COVID-19 are experienced as disruptive or challenging. For others of us, we're looking for ways to grow ...
Continue ReadingApr 1, 2020
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
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