10 Fun Facts About the Power of Promotional Products

Dec 25, 2020

Promotional products can have the ability to play a powerful role in building your business and increasing brand awareness. In fact, the first promotional item in US history was a commemorative button...

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4 Reasons Why Customer Loyalty is Important to Your Business Success

Dec 18, 2020

As business owners, we are constantly looking for ways to expand our business. More often than not, that means hustling to find new clients who are interested in purchasing our products and services. ...

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Set S.M.A.R.T.E.R. Goals for 2021

Dec 11, 2020

With the end of 2020 fast approaching, it’s time to establish what you want to accomplish in the new year for your business. This year has taught us a lot about flexibility and being able to piv...

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4 Branding Tips You’ll Need For A Successful 2021

Dec 04, 2020

It’s time to start planning for 2021, and one of the most important – and overlooked – areas of your business that might need attention is your branding. For many businesses, this ye...

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4 Game Changing Marketing Trends to Consider for 2021

Nov 27, 2020

A new year is just around the corner, which means it’s time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind:  ...

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4 Tips to Start Planning Your 2021 Strategy

Oct 23, 2020

Even though we still have 2 ½ months left in 2020, it’s time to planning your strategy for growth in 2021. While the pandemic still makes the future unpredictable, there are a few things ...

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5 Tips to Making A Good First Impression

Sep 18, 2020

We’ve all heard the saying, “you only get one chance to make a good impression”.  The importance of making a good impression can’t be emphasized enough, especially in busi...

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5 Reasons Why Promotional Products are Key to Your Marketing Success

Sep 11, 2020

While it’s important to incorporate a variety of strategies to promote your products and services to your current and potential clients, nothing can compare to the effectiveness and return on in...

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5 Social Media Mistakes and How to Avoid Them

Sep 04, 2020

To be successful today, most businesses need to have some sort of presence on social media. Whether it’s Facebook and Instagram or LinkedIn and Twitter, the fact of the matter is that your clien...

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6 Tips for Making the Most of Virtual Networking

Aug 21, 2020

Let’s face it. For at least the near future in-person networking events and conferences are most likely not happening. The good news is that many of these events have gone virtual, which means t...

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8 Ways to Use Promotional Products Effectively and Drive Customers

Aug 07, 2020

Most businesses recognize that promotional products are a great giveaway’s to say thank you to customers and promote their business. Yet many aren’t using promotional products strategicall...

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10 Reasons Why Promotional Products Are One Of The Most Effective Forms of Advertising

Jul 31, 2020

If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a pro...

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4 Keys You Must Include In Your Marketing Strategy To Finish Strong In 2020

Jul 24, 2020

This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Priorities ...

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Understanding Your Ideal Client

Jul 10, 2020

Who is your ideal client? That seems like such an easy question, and yet many businesses struggle with a clear definition. Those that want to appeal to a broad audience may say that their ideal clien...

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5 Keys to Building a Strong Branding Strategy

Jul 03, 2020

Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their dispo...

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Building Meaningful Relationships is Key to Growing Your Business

Jun 26, 2020

Clients are the backbone to your business and your success. Logically, the more clients you have, the more successful your business should be, right? This seems fairly straight forward – until y...

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5 Trending Sponsorship Ideas for Virtual Events

Jun 19, 2020

One shift that has emerged from the Covid-19 lockdown is that many conferences and larger-scale business events that were once delivered in-person have now become virtual, allowing the events to conti...

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6 Inexpensive (and Effective) Ways to Promote Your Business

Jun 12, 2020

We all realize that the key to any business success lies in effectively promoting our products and services to our target audience. When business is booming, we as business owners are more than happy ...

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Utilizing Promotional Products WILL Increase Brand Awareness

Jun 05, 2020

Brand awareness is incredibly important for business success and overall marketing goals. The ultimate goal is that whenever someone sees your logo, they instantly recognize it and relate it to your ...

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7 Tips to Reopening Your Business After COVID-19

May 28, 2020

As lockdown restrictions begin to ease up across the country, many businesses are asking the question: “How do I restart and rebuild my business?” From the people I talk with as they seek...

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How to Provide Stellar Customer Service

May 22, 2020

No matter what business you are in, providing outstanding customer service is one of the most powerful  keys to your success.  Just look at the stats. About 70% of customers will pay more ...

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7 Ways to Support Small Businesses During COVID-19

May 15, 2020

While some states are still under a ‘shelter-in-place’ order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start...

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How to Make Your Business Stand Out in the Crowd

May 01, 2020

We all want to make a good impression in business today.  But with all that is happening, it can feel nearly impossible to stand out. You may be drowned out by all of the information available a...

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6 Daily Productivity Tips for Success

Apr 17, 2020

Are you struggling to stay productive while working at home during the COVID-19 pandemic?  It can be a challenge, especially if you have a house full of people all on different schedules or there...

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My Business Lost Customers Due To COVID-19. Now What?

Mar 31, 2020

Many businesses are experiencing customer changes, cancellations and concerns amidst COVID-19 and the resulting government closures. That leaves businesses – maybe even yours - scrambling for w...

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7 Tips to Building and Maintaining Relationships Remotely

Mar 27, 2020

Are you experiencing the challenges that this new normal is providing?  Working remotely from home is fast becoming the norm as we begin implementing strategies to stay safe and healthy during th...

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7 Ways to Uplevel Your Business

Mar 20, 2020

Usually when we go into business for ourselves, our goal is to succeed.  Sure, we have other motives when it comes to what we do and provide, but the overriding goal and assumption is that we wil...

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7 Tips to Building Trust With Your Customers

Mar 06, 2020

It’s common in business to hear that old saying, ‘People do business with people (and companies) they know, like and trust.’  From my experience working with a variety of busine...

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Brand Consistency Can Boost Sales

Feb 06, 2020

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation ...

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Key Facts On Promotional Products: 10 Things You Never Knew About Promotional Products

Feb 06, 2020

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts: 8 in 10 consumers own between o...

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4 Often Missed Printed Promo Opportunities

Feb 06, 2020

When we think of promotional items, we usually think of pens, mugs, and t-shirts … or something along those lines.  And sometimes those are the best promotional products fo...

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Do You Know What The Top Two Main Goals For All Trade Show Exhibitors Are?

Feb 06, 2020

Trade shows or expos are always a great way to meet new customers, find new contacts and take our relationships to the next level.  In addition, it is a great time to check out what’s...

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3 Building Blocks to Grow Your Business in 2020

Feb 06, 2020

Are you strategically planning for business growth in 2020? How you plan to attract new clients and grow your business over the months and years to come will significantly impact the trajectory...

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Why Custom Promos Work

Feb 06, 2020

Most of us understand that promotional products are a key component to a successful business strategy.  We’ve had our share of pens, mugs, t-shirts and the like that are cus...

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