Mar 26
When it comes to marketing and advertising your business, you want to make sure that you get the most bang for your buck. Even today, most companies focus on more traditional avenues of advertising &n...
Continue ReadingMar 12
Do you ever feel like you are always so busy but not getting a lot accomplished? Chances are you just need to make a few changes to the way you work to boost your daily productivity. Here are 5 ways y...
Continue ReadingMar 05
Are you finding that some of your “tried and true” marketing efforts just aren’t working as well as they used to? Perhaps it’s time to think outside the box and explore some ne...
Continue ReadingFeb 19
During the pandemic, email has become a primary way of communicating with clients and growing your email list is key to a successful marketing operation. Here are just a few suggestions on how you can...
Continue ReadingJan 22
We can all agree that 2020 proved to be challenging in many respects, and it certainly wasn’t “business as usual.” Now that 2021 has begun, it’s time to decide what goals to fo...
Continue ReadingDec 25, 2020
Promotional products can have the ability to play a powerful role in building your business and increasing brand awareness. In fact, the first promotional item in US history was a commemorative button...
Continue ReadingDec 18, 2020
As business owners, we are constantly looking for ways to expand our business. More often than not, that means hustling to find new clients who are interested in purchasing our products and services. ...
Continue ReadingDec 11, 2020
With the end of 2020 fast approaching, it’s time to establish what you want to accomplish in the new year for your business. This year has taught us a lot about flexibility and being able to piv...
Continue ReadingDec 04, 2020
It’s time to start planning for 2021, and one of the most important – and overlooked – areas of your business that might need attention is your branding. For many businesses, this ye...
Continue ReadingNov 27, 2020
A new year is just around the corner, which means it’s time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind: Peopl...
Continue ReadingOct 23, 2020
Even though we still have 2 ½ months left in 2020, it’s time to planning your strategy for growth in 2021. While the pandemic still makes the future unpredictable, there are a few things ...
Continue ReadingSep 18, 2020
We’ve all heard the saying, “you only get one chance to make a good impression”. The importance of making a good impression can’t be emphasized enough, especially in business....
Continue ReadingSep 11, 2020
While it’s important to incorporate a variety of strategies to promote your products and services to your current and potential clients, nothing can compare to the effectiveness and return on in...
Continue ReadingSep 04, 2020
To be successful today, most businesses need to have some sort of presence on social media. Whether it’s Facebook and Instagram or LinkedIn and Twitter, the fact of the matter is that your clien...
Continue ReadingAug 21, 2020
Let’s face it. For at least the near future in-person networking events and conferences are most likely not happening. The good news is that many of these events have gone virtual, which means t...
Continue ReadingAug 07, 2020
Most businesses recognize that promotional products are a great giveaway’s to say thank you to customers and promote their business. Yet many aren’t using promotional products strategicall...
Continue ReadingJul 31, 2020
If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a pro...
Continue ReadingJul 24, 2020
This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Priorities ...
Continue ReadingJul 10, 2020
Who is your ideal client? That seems like such an easy question, and yet many businesses struggle with a clear definition. Those that want to appeal to a broad audience may say that their ideal clie...
Continue ReadingJul 03, 2020
Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their dispo...
Continue ReadingJun 26, 2020
Clients are the backbone to your business and your success. Logically, the more clients you have, the more successful your business should be, right? This seems fairly straight forward – until y...
Continue ReadingJun 19, 2020
One shift that has emerged from the Covid-19 lockdown is that many conferences and larger-scale business events that were once delivered in-person have now become virtual, allowing the events to conti...
Continue ReadingJun 12, 2020
We all realize that the key to any business success lies in effectively promoting our products and services to our target audience. When business is booming, we as business owners are more than happy ...
Continue ReadingJun 05, 2020
Brand awareness is incredibly important for business success and overall marketing goals. The ultimate goal is that whenever someone sees your logo, they instantly recognize it and relate it to your ...
Continue ReadingMay 28, 2020
As lockdown restrictions begin to ease up across the country, many businesses are asking the question: “How do I restart and rebuild my business?” From the people I talk with as they see...
Continue ReadingMay 22, 2020
No matter what business you are in, providing outstanding customer service is one of the most powerful keys to your success. Just look at the stats. About 70% of customers will pay more money for ...
Continue ReadingMay 15, 2020
While some states are still under a ‘shelter-in-place’ order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start...
Continue ReadingMay 01, 2020
We all want to make a good impression in business today. But with all that is happening, it can feel nearly impossible to stand out. You may be drowned out by all of the information available about ...
Continue ReadingApr 17, 2020
Are you struggling to stay productive while working at home during the COVID-19 pandemic? It can be a challenge, especially if you have a house full of people all on different schedules or there are ...
Continue ReadingMar 31, 2020
Many businesses are experiencing customer changes, cancellations and concerns amidst COVID-19 and the resulting government closures. That leaves businesses – maybe even yours - scrambling for w...
Continue ReadingMar 27, 2020
Are you experiencing the challenges that this new normal is providing? Working remotely from home is fast becoming the norm as we begin implementing strategies to stay safe and healthy during the cor...
Continue ReadingMar 20, 2020
Usually when we go into business for ourselves, our goal is to succeed. Sure, we have other motives when it comes to what we do and provide, but the overriding goal and assumption is that we will suc...
Continue ReadingMar 06, 2020
It’s common in business to hear that old saying, ‘People do business with people (and companies) they know, like and trust.’ From my experience working with a variety of business ow...
Continue ReadingFeb 06, 2020
The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you. Part of that “know, like and trust” equation is br...
Continue ReadingFeb 06, 2020
Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business? Consider the following facts: 8 in 10 consumers own between one an...
Continue ReadingFeb 06, 2020
When we think of promotional items, we usually think of pens, mugs, and t-shirts … or something along those lines. And sometimes those are the best promotional products for an occasion o...
Continue ReadingFeb 06, 2020
Trade shows or expos are always a great way to meet new customers, find new contacts and take our relationships to the next level. In addition, it is a great time to check out what’s new ...
Continue ReadingFeb 06, 2020
Are you strategically planning for business growth in 2020? How you plan to attract new clients and grow your business over the months and years to come will significantly impact the trajectory...
Continue ReadingFeb 06, 2020
Most of us understand that promotional products are a key component to a successful business strategy. We’ve had our share of pens, mugs, t-shirts and the like that are customized with th...
Continue Reading
