This case study is a perfect example of how two different businesses were able to co-brand a promotional product while building excitement through handing out the perfect branded swag.
Description: Cow Bell
Industry: Trade Show / Convention / Events
What it was purchased for: A charity marathon coordinator wanted giveaway swag that spectators could use to cheer on their runners. They chose the cowbell.
How it was distributed: The cowbell was co-branded with the name of a company sponsoring the marathon and was handed out as branded swag to the crowd on the day of the marathon.
Result or ROI: Since it was co-branded, the cost was split two ways and both companies were able to advertise at huge events. This helped them get their advertisement into the hands of everyone there cheering someone on and proved to be the best promotional product to connect the excitement of the event to their brand.