This case study is a wonderful example of the success of a co-branded promotional product that not only was a hit in the moment, but also highlighted an upcoming schedule.
Industry: Food & Beverage
What it was purchased for: Fast-food chain giveaway for college football night.
How it was distributed: The vendor handed the Kan-Tastic out at the gate during a college football game. The company picked this as the best promotional product to print the team logo on and schedule on one side and the fast-food logo on the other.
Result or ROI: Many fans used the item during the event, boosting brand visibility throughout the game.
Source: Hit Promotional Products