How to Make Your Business Stand Out in the Crowd
We all want to make a good impression in business today. But with all that is happening, it can feel nearly impossible to stand out.
You may be drowned out by all of the information available about Coronovirus-19, working from home, or sheltering in place. Or you may offer the same products and services as others in your area.
So what is it that will draw clients to you rather than your competition?
From my years of running a business that helps my clients stand out in the crowd, there are three truths that every business needs to know. These truths aren’t just borne out in my experience. They’re supported by stats. They are:
- 86% are willing to pay more for better customer service
- One third of clients seek customizable products and services
- 50% of clients choose socially responsible products
Let’s look at them one-by-one
- Excellent Customer Service. Customer service has always been become extremely important. It is even more important now given all that is going on with Coronovirus-19.
Excellent customer service encompasses more than just being available to answer questions when a client calls or handle an issue. It is everything from your website layout, ease of use and even loading speed to payment and delivery options can impact their perception of your customer service. And it is also the ability to pivot when times change or client needs shift.
People are looking for an overall experience when they are buying products and services, not a segmented experience where they feel treated one way by the sales department and a different way by billing. They want to be seen as a person, not a number or a dollar sign.
What are you doing to make that customer feel special?
To stand out, you need to aim for exceptional customer experiences – not just excellent customer service.
- Customizable Products and Services. In 1909, Henry Ford made the statement “Any customer can have a car painted any color that he wants as long as it is black”, referring to the Model T Ford. Over a century later, this mentality no longer works.
People now work with companies that can be flexible in the products and services that they provide – and are willing to pay more for the opportunity to get exactly what they want the way they want it. And they want to work with companies that focus on a bigger game than an immediate sale.
Giving your clients options that they want will go a long way to helping you differentiate yourself from the competition. That’s why here at Wearable Imaging, we stay on top of trends, watch what works best for customer engagement and team connection, and are experienced as experts in finding the right promotional product for your business so you can customize it to your specifications.
In many cases, that requires “outside the box” thinking that results in new and wonderful opportunities for our clients. It is what led us to be an industry leader by pivoting during the onset of Coronovirus-19. Seeing that it was difficult for businesses to have custom products sent to the business and have employees then have to sort and distribute them, we made the connections and negotiated to allow some of our products to be dropped shipped. By doing this, we made it possible for a business to order a product and have it delivered direct to the business’ client or team member (instead of having a box of products have to be sorted and mailed by the business).
How are you able to pivot to best meet the needs of your clients?
- Social Responsibility. More and more, consumers are doing business with companies whose values align with their own. Whether you’re concerned about the environment or a social cause, they want to know how you are giving back to society. This was true earlier this year but became even more true when the pandemic broke out.
There are many ways to do this - from supporting a charity, volunteering in the community, or even making sure that your product uses sustainable or recycled materials. For instance, we have been supporting Alzheimer’s Orange County by providing financial support and volunteering at their functions. But more than that, we have provided what our business does - promotional products - for charity events to support their cause. It is a great way to engage in something we believe in while giving back to the community.
Partnering with your clients to help them with a project that is near and dear to them will also go a long way to show that you care.
What can your business do to support what matters to your clients?
These are just a few ways for you to differentiate your company from the competition. If you are looking for ways to stand out, give me a call at 949.888.7837 or email me at firstname.lastname@example.org to set up your complimentary strategy session.
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