Top 5 Reasons Why Using Promotional Products Elevate Your Customer Experience & Increase Revenue

  • Mar 15, 2023

In today's fast-paced business environment, the use of promotional products has become increasingly popular among companies of all sizes and industries. Promotional products are a cost-effective and efficient way to promote your brand, increase customer loyalty, and drive sales.

What are promotional products?

Promotional products, also known as promotional items, are branded merchandise that are given away to customers, employees, or prospects as a way to promote a company's brand, products, or services. Promotional products can be anything from pens and keychains to apparel and electronics, and they are typically imprinted with a company's logo, message, or contact information.


Why use promotional products?

Promotional products are a powerful marketing tool that can help your company achieve a wide range of marketing objectives. Below are a few statistics along with the top 5 reasons using promotional products are a must to grow your business. 


  • Consumers are almost 2.5 times more likely to think positively about tangible branded products than the ads
  • 94% of people remember where they received a promotional product gift
  • 63% of consumers give away their promotional products when not needed
  • 85% of people are more likely to remember & do business with a brand that gave them a promotional product
  • 9 out of 10 people recall the company's name or logo on the promotional item they received
  • 79% of consumers researched the brand that gave them a customized promotional item

#1 Brand Awareness: Promotional products are an excellent way to increase brand awareness and visibility. By distributing branded merchandise to customers, prospects, and employees, you can increase the reach of your brand and ensure that your message is seen by a larger audience.

#2 Customer Loyalty: Promotional products can help you build and maintain customer loyalty. By giving away branded merchandise to your customers, you can show them that you value their business and appreciate their loyalty.

#3 Increase Sales: Promotional products can also drive sales by encouraging customers to purchase your products or services. For example, offering a free gift with purchase can incentivize customers to buy more. 

#4 Employee Satisfaction: Promotional products can also be used to reward employees for their hard work and dedication. By giving away branded merchandise to your employees, you can boost morale and increase employee satisfaction, which in turn, increases customer satisfaction.

#5 Generate Referrals: Studies show that quality promotional products are kept for 2 years or more. Having your branded item in a home or office creates a lasting and unquantifiable advertising resource. People like to use or work with companies that their friends and families use. 

Pro Tips for choosing the right promotional products:

When selecting promotional products, it's essential to choose items that are relevant to your target audience and consistent with your brand's image. Focus on products that are unique and usable - something your ideal customer will want to keep around for a long time. You should also consider the quality of the item and how it will be perceived by the recipient. Low-quality items can reflect poorly on your brand and may be discarded or ignored by the recipient.


We are here to help grow your business! 

Wearable Imaging, headquartered in the vibrant Orange County of California, specializes in crafting high-quality promotional products, advertising specialties, and business gifts that can be elegantly imprinted with your company's logo. In today's fiercely competitive marketplace, the key to standing out is by presenting your brand with top-notch quality, timely delivery, and a clear message that resonates with your target audience. Promotional item programs offer a convenient and efficient avenue for creating brand awareness and reinforcing your company's image. With over three decades of experience in Golf tournament tee prize gifts, trade show giveaways, uniform programs, and employee incentives, we pride ourselves on finding the perfect item for your unique event. Our ultimate mission is to help you achieve maximum brand recognition and elevate your business to new heights! We don’t want you to be boring!


CLICK HERE to browse our products now or call or email us at 949.888.7837 or

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  • Tags: promo items, branding, cx, increase revenue, promotional items, marketing
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