There’s a lot that goes into choosing the right promotional product for your marketing campaigns: your target audience, what impression you want to make, budget constraints, etc. In fact, we’ve dedicated several blog posts to the subject, including this one. There are also some other considerations to take into account, including overall trends that we’re seeing in the industry. Here are a couple of trends that you might want to consider when choosing your next promotional product marketing campaign.
Customized Boxes. One of the more successful trends we’ve seen over the last year is the rise in customized swag boxes. Whether it’s to thank your loyal clients or send a gift to your virtual event attendees, swag boxes are a great way to promote your brand and make a strong connection with your audience.
Eco-Friendly. People are more conscious of the environment these days, and many are turning to eco-friendly products as a result. When choosing a new promo item, consider something that is recyclable, reusable, or made from recycled materials. Some ideas include notebooks made of recycled materials, tumblers, or even a plant-growing kit.
Made in the U.S.A. Where products are made has a big impact on consumers and purchasing Made in the USA products for your promotional efforts will certainly leave a lasting impression. This is especially true as we emerge from the pandemic and businesses are beginning to gear up again – the effort you make to support economy will be appreciated. Check out our exclusive made in the USA Hand Sanitizer with essential oils!
Name Brand Promos. A lot of name brand companies are getting into the promotional products business. Companies like Nike, Adidas, and Igloo are offering their products for use as promo items and consumers are proud to use these iconic products that just so happen to also have your branded message on them as well.
Giving Back. Think about ways that you can use your promotional product campaigns to give back to your communities. There are many ways that you can team up with charities and other organizations in your community to provide branded items such as face masks and PPE supplies, bottled water or other useful items to help those in need.
Ready to start a new promotional campaign that will take advantage of some of these trends? Give us a call at 949-888-7837 or email us at sales@wearableimaging.com to schedule a complimentary strategy session with our team. We’ll help you find the right product for your next campaign!
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