Oct 06
If someone were to ask you what makes a business successful, a few things may come to mind. You might say success is due to a unique and unforgettable product, great customer service, or perhaps finan...
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If someone were to ask you what makes a business successful, a few things may come to mind. You might say success is due to a unique and unforgettable product, great customer service, or perhaps finan...
Continue ReadingJun 25
We’ve all received some sort of swag gift – whether from a store, an event we’ve attended or from someone you do business with. Some of the promotional items we’ve held onto an...
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Picture this: you're leaving for work. You need to make sure you've got everything, so you go through your mental checklist: keys phone wallet mask hand sanitizer Post-COVID, those last tw...
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A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...
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If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
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There’s a lot that goes into choosing the right promotional product for your marketing campaigns: your target audience, what impression you want to make, budget constraints, etc. In fact, we&rsq...
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A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...
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Promotional products are always a great way to receive brand recognition from your existing clients to potential prospects. With certain campaigns you may want to combine a few products along with a b...
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With spring in the air and everyone clamoring to get out of the house, this is an excellent opportunity to help your clients get back into an outdoor fitness routine. For myself – and millions o...
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A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most student...
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Ordering promotional products for the first time can seem daunting, yet it’s actually a very simple process. These top 10 tips will help you navigate your first order, eliminate hassle and mista...
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When it comes to marketing and advertising your business, you want to make sure that you get the most bang for your buck. Even today, most companies focus on more traditional avenues of advertising &n...
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Do you ever feel like you are always so busy but not getting a lot accomplished? Chances are you just need to make a few changes to the way you work to boost your daily productivity. Here are 5 ways y...
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Are you finding that some of your “tried and true” marketing efforts just aren’t working as well as they used to? Perhaps it’s time to think outside the box and explore some ne...
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With so many people working from home over the last year, “care packages” are a popular contact-free option for employee incentives, client gifts and promotional giveaways for virtual conf...
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During the pandemic, email has become a primary way of communicating with clients and growing your email list is key to a successful marketing operation. Here are just a few suggestions on how you can...
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One question which should constantly be on every business owner’s mind is this: “How can I find more ways to successfully reach my clients?” This is especially important in today&rsq...
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Throughout the pandemic, the rule of thumb to slow the spread of COVID-19 has been to wash your hands, use hand sanitizer, wear a mask and socially distance. The CDC also instructs us to clean and dis...
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The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...
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We can all agree that 2020 proved to be challenging in many respects, and it certainly wasn’t “business as usual.” Now that 2021 has begun, it’s time to decide what goals to fo...
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Is it time to hire new employees for your business? While the hiring process can be stressful, once you get those new employees in the door, it's time to make sure they feel at home in the workplace. ...
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Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...
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Last year was full of many challenges. For business owners, it was a time to pivot from our tried and true methods and adapt to the changing world around us. While this was certainly overwhelming at t...
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Most of us know that social media is a vital component of building and growing a successful business. Unfortunately, many small businesses use their social media pages inconsistently and even unprofes...
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Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of t...
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Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...
Continue ReadingDec 25, 2020
The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...
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Promotional products can have the ability to play a powerful role in building your business and increasing brand awareness. In fact, the first promotional item in US history was a commemorative button...
Continue ReadingDec 22, 2020
The Best Products from Women Owned Businesses for a Swag Gift Box Send your clients a meaningful swag gift box by featuring the best products from women owned businesses. We list our favorite product...
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Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ch...
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As business owners, we are constantly looking for ways to expand our business. More often than not, that means hustling to find new clients who are interested in purchasing our products and services. ...
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With the end of 2020 fast approaching, it’s time to establish what you want to accomplish in the new year for your business. This year has taught us a lot about flexibility and being able to piv...
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Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat b...
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It’s time to start planning for 2021, and one of the most important – and overlooked – areas of your business that might need attention is your branding. For many businesses, this ye...
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Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...
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A new year is just around the corner, which means it’s time to start thinking about how you will improve your marketing efforts in 2021. Here are 4 key marketing facts to keep in mind: Peopl...
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We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...
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Chances are you’ve attended at least one virtual event on Zoom this year. While online events are nothing new, the sheer number of these events has increased substantially as in-person conferenc...
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A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
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A couple of weeks ago, there were huge fires here in Orange County that caused many people to evacuate – including our team here at Wearable Imaging. With only 15 minutes to pack up and leave, w...
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Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...
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This year has truly been the year to embrace technology. As we continue to do a majority of business online, it seems appropriate to thank our clients this holiday season with gifts that make life eas...
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It’s that time again! The holidays are around the corner and you’re probably thinking about everything you need to do between now and the new year. For most of us, that includes client and...
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This has certainly been a year of ups and downs for businesses. Now more than ever it’s important that we remember those that continued to be there day in and day out as we navigated the challen...
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Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...
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Even though we still have 2 ½ months left in 2020, it’s time to planning your strategy for growth in 2021. While the pandemic still makes the future unpredictable, there are a few things ...
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An oil & gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to wor...
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Our clients are the backbone to our business success, and it is very important that we let them know how much we appreciate them – especially after all the challenges we have all faced this year...
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Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...
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This holiday season has already taken on a different tone with companies deciding what they want to do for this holiday season. Budgets are tight, people are pandemic weary and last year’s holid...
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How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
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It’s certainly been a long and trying year for us all. As we approach this holiday season, it’s more important than ever to appreciate employees and clients who have weathered the storm wi...
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School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...
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The 2020 holiday season will be like no other. With many pandemic restrictions still in place, it’s time to rethink traditional marketing strategies for this holiday season that will not only su...
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In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
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We’ve all heard the saying, “you only get one chance to make a good impression”. The importance of making a good impression can’t be emphasized enough, especially in business....
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If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...
Continue ReadingSep 11, 2020
While it’s important to incorporate a variety of strategies to promote your products and services to your current and potential clients, nothing can compare to the effectiveness and return on in...
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Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...
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To be successful today, most businesses need to have some sort of presence on social media. Whether it’s Facebook and Instagram or LinkedIn and Twitter, the fact of the matter is that your clien...
Continue ReadingAug 31, 2020
Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait Fold...
Continue ReadingAug 28, 2020
Let’s face it. Running a business takes an enormous amount of energy and determination. When things are going well, it’s easy to get excited about the direction our business is moving, and...
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A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
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Let’s face it. For at least the near future in-person networking events and conferences are most likely not happening. The good news is that many of these events have gone virtual, which means t...
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Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Collapsi...
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LinkedIn is a great platform for connecting and networking with others. In fact, there are over 690 million users and over 30 million companies represented on LinkedIn. It has also become one of the m...
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If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Wearable...
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Most businesses recognize that promotional products are a great giveaway’s to say thank you to customers and promote their business. Yet many aren’t using promotional products strategicall...
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Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of...
Continue ReadingJul 31, 2020
If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a pro...
Continue ReadingJul 25, 2020
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
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This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Priorities ...
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Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...
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Whether you’re just starting out or have been in business for a while, your success is strongly influenced by the strength of your marketing efforts. People need to understand who you are and wh...
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A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: Thi...
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Who is your ideal client? That seems like such an easy question, and yet many businesses struggle with a clear definition. Those that want to appeal to a broad audience may say that their ideal clie...
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Whether you are right or left, red or blue, or somewhere in the middle, if you’re in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...
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Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their dispo...
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Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. T...
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Clients are the backbone to your business and your success. Logically, the more clients you have, the more successful your business should be, right? This seems fairly straight forward – until y...
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Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
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One shift that has emerged from the Covid-19 lockdown is that many conferences and larger-scale business events that were once delivered in-person have now become virtual, allowing the events to conti...
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Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...
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We all realize that the key to any business success lies in effectively promoting our products and services to our target audience. When business is booming, we as business owners are more than happy ...
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Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...
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Brand awareness is incredibly important for business success and overall marketing goals. The ultimate goal is that whenever someone sees your logo, they instantly recognize it and relate it to your ...
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Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
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As lockdown restrictions begin to ease up across the country, many businesses are asking the question: “How do I restart and rebuild my business?” From the people I talk with as they see...
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No matter what business you are in, providing outstanding customer service is one of the most powerful keys to your success. Just look at the stats. About 70% of customers will pay more money for ...
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Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...
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While some states are still under a ‘shelter-in-place’ order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start...
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People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...
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Everyone – your clients, your team, your business partners and likely even you – are focused on when COVID-19 will end and what to do in the meantime to stay safe during the pandemic. Bec...
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You encounter promotional products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these branded products goes through an extensive design proces...
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We all want to make a good impression in business today. But with all that is happening, it can feel nearly impossible to stand out. You may be drowned out by all of the information available about ...
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So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...
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When it comes to marketing your business, it isn’t “business as usual” during the COVID-19 crisis. Marketing messages that have worked in the past may seem hollow or insensitive giv...
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The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, a corporate gift speaks volumes in a way that gives real though...
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Are you struggling to stay productive while working at home during the COVID-19 pandemic? It can be a challenge, especially if you have a house full of people all on different schedules or there are ...
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Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...
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Let’s face it. Working from home can be challenging in the best of circumstances. With the coronavirus pandemic in full swing, for many of us … it’s no longer a choice – man...
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You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
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We have entered a time where there is a new normal. For many of us, the changes brought by COVID-19 are experienced as disruptive or challenging. For others of us, we’re looking for ways to gr...
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When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
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Many businesses are experiencing customer changes, cancellations and concerns amidst COVID-19 and the resulting government closures. That leaves businesses – maybe even yours - scrambling for w...
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Are you experiencing the challenges that this new normal is providing? Working remotely from home is fast becoming the norm as we begin implementing strategies to stay safe and healthy during the cor...
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Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...
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Usually when we go into business for ourselves, our goal is to succeed. Sure, we have other motives when it comes to what we do and provide, but the overriding goal and assumption is that we will suc...
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It is not just a new decade. It is a New Era. And with it, how clients view business participation in a ‘give back’ or charitable giving program has changed. How? It used to be that ...
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This case study is a perfect example of how two different businesses were able to co-brand a promotional product while building excitement through handing out the perfect branded swag. Descri...
Continue ReadingMar 06, 2020
It’s common in business to hear that old saying, ‘People do business with people (and companies) they know, like and trust.’ From my experience working with a variety of business ow...
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Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...
Continue ReadingFeb 26, 2020
This case study is a wonderful example of the success of a co-branded promotional product that not only was a hit in the moment, but also highlighted an upcoming schedule. Description: Kan-Ta...
Continue ReadingFeb 21, 2020
Becoming a millionaire is the dream of most entrepreneurs. I share that from the unique position of being able to chat one-on-one with many as we work together to select what promotional product...
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This case study looks at how to leverage promotional products for brand awareness while at an industry trade show. Product: Phone Stand Industry: Financial What it was purchased for: A local financ...
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For many, trade shows are an excellent way to get in front of potential customers and give them an opportunity to get to know your business and what you have to offer. Whether it’s the tr...
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The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you. Part of that “know, like and trust” equation is br...
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FOOTHILL RANCH, CA, USA, January 3, 2020 — Wearable Imaging, Inc. has been selected for the 2019 Best of Foothill Ranch Award in the Advertising Agency category by the Foothill Ranch Award...
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Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business? Consider the following facts: 8 in 10 consumers own between one an...
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When we think of promotional items, we usually think of pens, mugs, and t-shirts … or something along those lines. And sometimes those are the best promotional products for an occasion o...
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Trade shows or expos are always a great way to meet new customers, find new contacts and take our relationships to the next level. In addition, it is a great time to check out what’s new ...
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When it comes to wearable promotional items, there are many more alternatives that most people think. Most people immediately think of t-shirts with the company logo. Historically, that has be...
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Are you strategically planning for business growth in 2020? How you plan to attract new clients and grow your business over the months and years to come will significantly impact the trajectory...
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Most of us understand that promotional products are a key component to a successful business strategy. We’ve had our share of pens, mugs, t-shirts and the like that are customized with th...
Continue ReadingFeb 06, 2020
When it comes to promotional products, 2020 is the year of the Tech Gadget. With everything from wireless chargers to Bluetooth speakers and smart plugs, functional tech items that make our liv...
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