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8 Ways to Use Promotional Products Effectively and Drive Customers

14 hours ago

Most businesses recognize that promotional products are a great giveaway’s to say thank you to customers and promote their business. Yet many aren’t using promotional products strategicall...

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Case Study: The Write Way

Aug 02

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of se...

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10 Reasons Why Promotional Products Are One Of The Most Effective Forms of Advertising

Jul 31

If you are still on the fence about the effectiveness of promotional products as part of your marketing strategy, you might want to consider these amazing facts: 90% of the people who receive a pro...

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4 Steps to #Winning Social Media

Jul 25

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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4 Keys You Must Include In Your Marketing Strategy To Finish Strong In 2020

Jul 24

This year has certainly turned out much differently than we all imagined. The Covid-19 pandemic has changed the course of our lives in many ways – both personally and professionally. Priorities ...

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A Lunch That Packs a Punch

Jul 18

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

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5 Marketing Mistakes You Might Be Making and How to Avoid Them

Jul 17

Whether you’re just starting out or have been in business for a while, your success is strongly influenced by the strength of your marketing efforts. People need to understand who you are and wh...

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Case Study: A Flavorful Promotion

Jul 11

  A Flavorful Promotion Boosts This Credit Union’s Popularity   Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case Hi...

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Understanding Your Ideal Client

Jul 10

Who is your ideal client? That seems like such an easy question, and yet many businesses struggle with a clear definition. Those that want to appeal to a broad audience may say that their ideal clien...

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Here Are Our Votes For The Best Political Promotional Product Staples

Jul 04

Whether you are right or left, red or blue, or somewhere in the middle, if you’re in need of political promotional product staples, we've got some great candidates for you!   Yard Signs ...

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5 Keys to Building a Strong Branding Strategy

Jul 03

Promotional products are a great way to build brand awareness. Surveys have consistently shown that promotional products are one of the most cost-effective marketing tools a company has at their dispo...

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6 Products to Take to Your Next Family Picnic

Jun 26

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. &nbs...

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Building Meaningful Relationships is Key to Growing Your Business

Jun 26

Clients are the backbone to your business and your success. Logically, the more clients you have, the more successful your business should be, right? This seems fairly straight forward – until y...

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Case Study: Stick to the Schedule

Jun 19

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

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5 Trending Sponsorship Ideas for Virtual Events

Jun 19

One shift that has emerged from the Covid-19 lockdown is that many conferences and larger-scale business events that were once delivered in-person have now become virtual, allowing the events to conti...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Jun 12

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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6 Inexpensive (and Effective) Ways to Promote Your Business

Jun 12

We all realize that the key to any business success lies in effectively promoting our products and services to our target audience. When business is booming, we as business owners are more than happy ...

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Case Study: Thank You for Spooning

Jun 05

Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it...

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Utilizing Promotional Products WILL Increase Brand Awareness

Jun 05

Brand awareness is incredibly important for business success and overall marketing goals. The ultimate goal is that whenever someone sees your logo, they instantly recognize it and relate it to your ...

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Case Study: Fun in the Sun

May 29

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

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7 Tips to Reopening Your Business After COVID-19

May 28

As lockdown restrictions begin to ease up across the country, many businesses are asking the question: “How do I restart and rebuild my business?” From the people I talk with as they seek...

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How to Provide Stellar Customer Service

May 22

No matter what business you are in, providing outstanding customer service is one of the most powerful  keys to your success.  Just look at the stats. About 70% of customers will pay more ...

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Case Study: Don't Run from this Promo!

May 22

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. They h...

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7 Ways to Support Small Businesses During COVID-19

May 15

While some states are still under a ‘shelter-in-place’ order, other states are starting to unfold plans to re-open their economies. As we start to emerge from lockdown and businesses start...

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10 Tweetable Quotes for Motivation

May 14

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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Trending COVID-19 Products To Support You And Your Business Community

May 08

Everyone – your clients, your team, your business partners and likely even you – are focused on when COVID-19 will end and what to do in the meantime to stay safe during the pandemic. ...

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Your Product Decorating Questions Answered: Decorator's Guide 101

May 07

You encounter promotional products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these branded products goes through an extensive design proces...

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How to Make Your Business Stand Out in the Crowd

May 01

We all want to make a good impression in business today.  But with all that is happening, it can feel nearly impossible to stand out. You may be drowned out by all of the information available a...

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How to Create Buzz Around a Launch With Promo Products

Apr 30

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this laun...

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Making Marketing a Priority During Coronavirus

Apr 24

When it comes to marketing your business, it isn’t “business as usual” during the COVID-19 crisis.  Marketing messages that have worked in the past may seem hollow or insensitiv...

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8 Corporate Gifts for Your Employees

Apr 23

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, a corporate gift speaks volumes in a way that gives real though...

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6 Daily Productivity Tips for Success

Apr 17

Are you struggling to stay productive while working at home during the COVID-19 pandemic?  It can be a challenge, especially if you have a house full of people all on different schedules or there...

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Case Study: It's in the Bag

Apr 16

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

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Fundamental Tips for Successfully Working from Home

Apr 10

Let’s face it.  Working from home can be challenging in the best of circumstances.  With the coronavirus pandemic in full swing, for many of us … it’s no longer a choice &...

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The Secrets to Attracting Ideal Customers

Apr 09

You put together the business plan, signed the lease, designed an informative website and…*crickets*.  It can be pretty discouraging when you put in the effort, but you’re not attra...

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8 Things You Can Do Right Now to Stay Productive

Apr 03

We have entered a time where there is a new normal.  For many of us, the changes brought by COVID-19 are experienced as disruptive or challenging.  For others of us, we’re looking for ...

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5 Ways to Boost Employee Morale

Apr 01

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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My Business Lost Customers Due To COVID-19. Now What?

Mar 31

Many businesses are experiencing customer changes, cancellations and concerns amidst COVID-19 and the resulting government closures. That leaves businesses – maybe even yours - scrambling for w...

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7 Tips to Building and Maintaining Relationships Remotely

Mar 27

Are you experiencing the challenges that this new normal is providing?  Working remotely from home is fast becoming the norm as we begin implementing strategies to stay safe and healthy during th...

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A Quick Guide to Promotional Bags

Mar 25

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

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7 Ways to Uplevel Your Business

Mar 20

Usually when we go into business for ourselves, our goal is to succeed.  Sure, we have other motives when it comes to what we do and provide, but the overriding goal and assumption is that we wil...

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6 Promotional Products for Music Lovers

Mar 18

These promotional products will be music to your customers' ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of thes...

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The New Era of Giving Back

Mar 13

It is not just a new decade.  It is a New Era.  And with it, how clients view business participation in a ‘give back’ or charitable giving program has changed.  How?It used...

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Case Study: This Event Needs More Cowbell

Mar 11

This case study is a perfect example of how two different businesses were able to co-brand a promotional product while building excitement through handing out the perfect branded swag. Descri...

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7 Tips to Building Trust With Your Customers

Mar 06

It’s common in business to hear that old saying, ‘People do business with people (and companies) they know, like and trust.’  From my experience working with a variety of busine...

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Case Study: Pillow Box

Mar 04

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

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Case Study: Yes, We Can!

Feb 26

This case study is a wonderful example of the success of a co-branded promotional product that not only was a hit in the moment, but also highlighted an upcoming schedule. Description: Kan-Ta...

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Developing a Millionaire Mindset

Feb 21

Becoming a millionaire is the dream of most entrepreneurs. I share that from the unique position of being able to chat one-on-one with many as we work together to select what promotional product...

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Case Study: What Does Your Phone Stand For?

Feb 19

This case study looks at how to leverage promotional products for brand awareness while at an industry trade show. Product: Phone Stand Industry: Financial What it was purchased for: A local financ...

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You Can Bank on These 7 Promotional Products

Feb 11

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty while connecting you to an image of financial growth in your clients' minds....

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Brilliant Branding: 5 Tips for a Successful Trade Show

Feb 06

For many, trade shows are an excellent way to get in front of potential customers and give them an opportunity to get to know your business and what you have to offer.  Whether it’s t...

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Brand Consistency Can Boost Sales

Feb 06

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation ...

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Wearable Imaging, Inc. Receives 2019 Best of Foothill Ranch Award

Feb 06

FOOTHILL RANCH, CA, USA, January 3, 2020 — Wearable Imaging, Inc. has been selected for the 2019 Best of Foothill Ranch Award in the Advertising Agency category by the Foothill Ranch ...

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Key Facts On Promotional Products: 10 Things You Never Knew About Promotional Products

Feb 06

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts: 8 in 10 consumers own between o...

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4 Often Missed Printed Promo Opportunities

Feb 06

When we think of promotional items, we usually think of pens, mugs, and t-shirts … or something along those lines.  And sometimes those are the best promotional products fo...

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Do You Know What The Top Two Main Goals For All Trade Show Exhibitors Are?

Feb 06

Trade shows or expos are always a great way to meet new customers, find new contacts and take our relationships to the next level.  In addition, it is a great time to check out what’s...

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Wearable Promotional Items: NOT Just Your Next T-Shirt

Feb 06

When it comes to wearable promotional items, there are many more alternatives that most people think. Most people immediately think of t-shirts with the company logo.  Historical...

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3 Building Blocks to Grow Your Business in 2020

Feb 06

Are you strategically planning for business growth in 2020? How you plan to attract new clients and grow your business over the months and years to come will significantly impact the trajectory...

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Why Custom Promos Work

Feb 06

Most of us understand that promotional products are a key component to a successful business strategy.  We’ve had our share of pens, mugs, t-shirts and the like that are cus...

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Top 5 Tech Gadget Promotion Items for 2020

Feb 06

When it comes to promotional products, 2020 is the year of the Tech Gadget.  With everything from wireless chargers to Bluetooth speakers and smart plugs, functional tech items that make ou...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Feb 04

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a seve...

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